مرکز منطقه ای اطلاع رساني علوم و فناوري - Implications of personalization offers on demand and supply network design: A case from the golf club industry

Title of article :

Implications of personalization offers on demand and supply network design: A case from the golf club industry

Author/Authors :

Marc Poulin، نويسنده , , Benoit Montreuil، نويسنده , , Alain Martel، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

996

To page :

1009

Keywords :

Supply chain design , Golf club industry , Mass Customization , Personalization

Journal title :

European Journal of Operational Research

Serial Year :

2006

Journal title :

European Journal of Operational Research

Record number :

215772

Link To Document :