Title of article :
Efficiency, effectiveness and productivity of marketing in services
Author/Authors :
Hean Tat Keh، نويسنده , , Singfat Chu، نويسنده , , Jiye Xu، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Marketing , productivity , Efficiency , effectiveness , Data envelopment analysis , Services
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
