Title of article
Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDg models
Author/Authors
Anita Prinzie، نويسنده , , Dirk Van den Poel، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
25
From page
710
To page
734
Keywords
Cross-sell , Business intelligence , Financial-services industry , Analytical customer relationship management (CRM) , Data mining , Banking , Marketing , Mixture transition distribution (MTD) models , MTDg models
Journal title
European Journal of Operational Research
Serial Year
2006
Journal title
European Journal of Operational Research
Record number
215835
Link To Document