Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDg models

Anita Prinzie، نويسنده , , Dirk Van den Poel، نويسنده ,

روزنامه با شماره پیاپی سال 2006

25

710

734

Cross-sell , Business intelligence , Financial-services industry , Analytical customer relationship management (CRM) , Data mining , Banking , Marketing , Mixture transition distribution (MTD) models , MTDg models

European Journal of Operational Research

2006

European Journal of Operational Research

215835