مرکز منطقه ای اطلاع رساني علوم و فناوري - A tactical model for resource allocation and its application to advertising budgeting

Title of article :

A tactical model for resource allocation and its application to advertising budgeting

Author/Authors :

Abba M. Krieger، نويسنده , , Paul E. Green، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

935

To page :

949

Keywords :

Marketing , decision analysis , expert systems

Journal title :

European Journal of Operational Research

Serial Year :

2006

Journal title :

European Journal of Operational Research

Record number :

215848

Link To Document :