Title of article :
Relevance of functional flexibility for heterogeneous sales response models: A comparison of parametric and semi-nonparametric models
Author/Authors :
Harald Hruschka، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Sales response , Multilayer perceptron , Neural networks , Marketing , Hierarchical Bayes
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
