مرکز منطقه ای اطلاع رساني علوم و فناوري - Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data

Title of article :

Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data

Author/Authors :

Gabor Pauler، نويسنده , , Alan Dick، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

1260

To page :

1280

Keywords :

Marketing , Loyalty Card , Price elasticity analysis , Scanner data , Price and promotion optimization

Journal title :

European Journal of Operational Research

Serial Year :

2006

Journal title :

European Journal of Operational Research

Record number :

216154

Link To Document :