مرکز منطقه ای اطلاع رساني علوم و فناوري - Advertising a new product in a segmented market

Title of article :

Advertising a new product in a segmented market

Author/Authors :

Alessandra Buratto، نويسنده , , Luca Grosset، نويسنده , , Bruno Viscolani، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

1262

To page :

1267

Keywords :

Market segmentation , Control , Advertising , Marketing

Journal title :

European Journal of Operational Research

Serial Year :

2006

Journal title :

European Journal of Operational Research

Record number :

216286

Link To Document :