Title of article

The stochastic goodwill problem

Author/Authors

Carlo Marinelli، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2007

Pages

16

From page

389

To page

404

Keywords

Optimal advertising under uncertainty , Bellman equation , Control with discretionary stopping

Journal title

European Journal of Operational Research

Serial Year

2007

Journal title

European Journal of Operational Research

Record number

216363