Title of article :
Modelling and estimation of social interaction effects in new product diffusion
Author/Authors :
Christos J. Emmanouilides، نويسنده , , Richard B. Davies، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Social interactions , Innovation diffusion , Choice models , Marketing , Multi-agent systems
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
