Title of article
Narrowcasting of wireless advertising in malls
Author/Authors
Arvind K. Tripathi، نويسنده , , Suresh K. Nair، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
16
From page
1023
To page
1038
Keywords
integer programming , Wireless Advertising , Mobile commerce , optimization
Journal title
European Journal of Operational Research
Serial Year
2007
Journal title
European Journal of Operational Research
Record number
217068
Link To Document