مرکز منطقه ای اطلاع رساني علوم و فناوري - Banking behaviour after the lifecycle event of “moving in together”: An exploratory study of the role of marketing investments

Title of article :

Banking behaviour after the lifecycle event of “moving in together”: An exploratory study of the role of marketing investments

Author/Authors :

Bart Larivière، نويسنده , , Dirk Van den Poel، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

345

To page :

369

Keywords :

strategic planning , Ordered logit analysis , Marketing , Banking

Journal title :

European Journal of Operational Research

Serial Year :

2007

Journal title :

European Journal of Operational Research

Record number :

217123

Link To Document :