Title of article :
An empirical study on the Lanchester model of combat for competitive advertising decisions
Author/Authors :
Qinan Wang، نويسنده , , Zhang Wu، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Differential games , Marketing , Dynamic competitive advertising strategies , Lanchester model
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
