Title of article :
Stochastic optimal budget decision for advertising considering uncertain sales responses
Author/Authors :
Rong Du، نويسنده , , Qiying Hu، نويسنده , , Shizhong Ai، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Decision Analysis , Advertising , Stochastic optimal policies , Market utility
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
