Title of article
Optimal threshold analysis of segmentation methods for identifying target customers
Author/Authors
Makoto Mizuno، نويسنده , , Akira Saji، نويسنده , , Ushio Sumita، نويسنده , , Hideo Suzuki، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2008
Pages
22
From page
358
To page
379
Keywords
Cost benefit analysis , Optimal threshold level , Marketing , Segmentation method , Identifying target customers
Journal title
European Journal of Operational Research
Serial Year
2008
Journal title
European Journal of Operational Research
Record number
217433
Link To Document