Title of article :
The effects of advertising, prices and distribution on market share volatility
Author/Authors :
Demetrios Vakratsas، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2008
Pages :
11
From page :
283
To page :
293
Keywords :
distribution , pricing , time series , Marketing , Uncertainty modeling
Journal title :
European Journal of Operational Research
Serial Year :
2008
Journal title :
European Journal of Operational Research
Record number :
217510
Link To Document :
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