Title of article :
A combined approach for segment-specific market basket analysis
Author/Authors :
Yasemin Boztu?، نويسنده , , Thomas Reutterer، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2008
Keywords :
Cross-category effects , segmentation , Market basket analysis , Marketing , Choice models
Journal title :
European Journal of Operational Research
Journal title :
European Journal of Operational Research
