Title of article
A combined approach for segment-specific market basket analysis
Author/Authors
Yasemin Boztu?، نويسنده , , Thomas Reutterer، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2008
Pages
19
From page
294
To page
312
Keywords
Cross-category effects , segmentation , Market basket analysis , Marketing , Choice models
Journal title
European Journal of Operational Research
Serial Year
2008
Journal title
European Journal of Operational Research
Record number
217511
Link To Document