مرکز منطقه ای اطلاع رساني علوم و فناوري - Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

Title of article :

Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

Author/Authors :

Ming Ma، نويسنده , , Zehui Li، نويسنده , , Jinyuan Chen، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2008

Pages :

From page :

313

To page :

326

Keywords :

Marketing , Customer lifetime value , Markov chain model , Phase-type distribution

Journal title :

European Journal of Operational Research

Serial Year :

2008

Journal title :

European Journal of Operational Research

Record number :

217512

Link To Document :