• Title of article

    Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

  • Author/Authors

    Ming Ma، نويسنده , , Zehui Li، نويسنده , , Jinyuan Chen، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2008
  • Pages
    14
  • From page
    313
  • To page
    326
  • Keywords
    Marketing , Customer lifetime value , Markov chain model , Phase-type distribution
  • Journal title
    European Journal of Operational Research
  • Serial Year
    2008
  • Journal title
    European Journal of Operational Research
  • Record number

    217512

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=217512