مرکز منطقه ای اطلاع رساني علوم و فناوري - Linking structural equation modeling to Bayesian networks: Decision support for customer retention in virtual communities

Title of article :

Linking structural equation modeling to Bayesian networks: Decision support for customer retention in virtual communities

Author/Authors :

Sumeet Gupta، نويسنده , , Hee W. Kim، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2008

Pages :

From page :

818

To page :

833

Keywords :

Decision support , Structural Equation Modeling , Bayesian networks , Customer retention , Virtual community

Journal title :

European Journal of Operational Research

Serial Year :

2008

Journal title :

European Journal of Operational Research

Record number :

217814

Link To Document :