Fuzzy disassembling of coastal public resources pricing: A case study of shoal wetland in Qingdao

This paper focus on pricing methodology research about coastal resources contain of non-use value. Reasonable and accurate assessment of resources plays an important role in the management of coastal zone. But valuation of resources that contain of non-use value, which is called coastal public resources in this paper, is still unsatisfactory on its validity and reliability. This paper extends the study of pricing model, which based on Subordinate Function of resource price, to a forward step research to analyze of how the resources are priced by respondents. And there are three steps to reach this aim. A survey about shoal wetland price per year is conducted to citizens of Qingdao City firstly, and then the pricing results of respondent are disassembled to a series weights of factors through the resolution of fuzzy relationship equations. Finally, causality between characters of respondent and weights of factor are analyzed by means of multivariate correlation analysis. The study indicates that the “Knowledge about the resource” is the most influential character of respondent that impact on a resource pricing, while “Education” is the second of influential. And “Distance from the location of resource” has the least impact on the pricing. However, another finding is that none of the 5 characters are critical to a resource pricing.