• Title of article

    Building global brands in the 21st century

  • Author/Authors

    C. Samuel Craig، نويسنده , , Susan P. Douglas، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2000
  • Pages
    11
  • From page
    273
  • To page
    283
  • Journal title
    Japan and the World Economy
  • Serial Year
    2000
  • Journal title
    Japan and the World Economy
  • Record number

    228422