Local residents’ perceptions of the impacts of the ICC Cricket World Cup 2007 on Barbados: Comparisons of pre- and post-games

This study analysed Barbadians’ perceptions of the impacts on Barbados of jointly hosting the International Cricket Council Cricket World Cup 2007. The aim was to investigate the pre- and post-perceptions of Barbadian residents on the impacts (direct and indirect) of hosting the ICC CWC 2007. Statistically significant differences between pre- and post-games perceptions were found for all seven factors: benefits of cultural exchange, social problems, economic benefits, natural resource and cultural development, traffic congestion and pollution, price increases, and construction costs. While pre-games expectations were that the costs of hosting CWC 2007 would outweigh the benefits, after the games Barbadians perceived that the benefits had outweighed the costs. Within this context, it is recommended that there be a greater level of engagement with local residents prior to hosting a mega-event, to maximise benefits, minimise costs, and ensure successful outcomes.