Is UNESCO recognition effective in fostering tourism? A comment on Yang, Lin and Han: Reply

This note replies Celliniʹs comment on the real effect of WHL in inducing more tourist arrivals in Yang, Lin and Han (2010, Tourism Management). Due to the time-invariant feature of the WHL number in the short-run, the fixed effect of panel data model seems to be inadequate on evaluating the impact of WHL on attracting international tourists. However, pooling estimates show that a region with more WHLs can attract more tourists.