Title of article
Analysing reviews in the Web 2.0: Small and medium hotels in Portugal
Author/Authors
Chaves، نويسنده , , Marcirio Silveira and Gomes، نويسنده , , Rodrigo and Pedron، نويسنده , , Cristiane، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2012
Pages
2
From page
1286
To page
1287
Abstract
This study presents a characterisation of online reviews for small and medium hotels (SMH) in Portugal. We collected and analysed 1500 online reviews from 50 SMH. The findings show that room, staff and location were the concepts most frequently appeared in the reviews, with cleanliness, friendliness, helpfulness, and centrality of position the terms most frequently used to qualify the concepts. This study points out the main features which SMH managers should prioritize.
Keywords
Small and medium hotels , WEB 2.0 , Online reviews , Electronic word of mouth
Journal title
Tourism Management
Serial Year
2012
Journal title
Tourism Management
Record number
2331251
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