The Effect of Implementation of Various Change Strategies on the Performance of Organization in the Long-term through the Balanced Scorecard Approach

Change is inevitable in todayʹs dynamic environment. Organizations should adapt the changing environment in order to survive. Therefore, they need to implement the change strategies that can coordinate the activities of organization with the environmental conditions and changes. This paper intended to determine the relationship between the implementation of such change strategies (power, compulsion (compulsory), rationalexperimental (verbal), normative- retraining (cooperative) and transformational) and longterm performance of organizations in serving organizations. Descriptive study was conducted from the perspective of branch correlation. This study was a descriptive correlational research. A questionnaire was designed to measure basic concepts of the study and research data was analyzed using statistical tests. The final results indicated that the implementation of cooperative and transformational change strategies had a positive effect on the performance of organization in the long-term; however, compulsory and verbal strategies had a negative effect on the performance of organization in the long-term.