Exploring the interaction between perceived ethical obligation and subjective norms, and their influence on CSR-related choices

The aim of this study is to explore the relationship between perceived ethical obligation and subjective norms as well as their simultaneous influence on CSR related choices. A scenario based experimental approach was employed. Our results indicated that subjective norms strengthen the explanatory power of the model. Subjective norms are additionally found to have a mediating effect on perceived ethical obligation.