CRM to improve the avoidance tendency in science and engineering college in Korea

For the continuous development in science and engineering, strategic manpower planning is essential. Korea, like many other countries, has been experiencing difficulty in recruiting and retaining a good quality of manpower in the fields of science and engineering. Success in recruiting science and engineering students can be related to multiple factors such as governmental policy, social culture, educational environment, and financial incentives. In this paper, we use a structural equation model (SEM) to analyze the effects of these factors on increasing the science and engineering population. The proposed SEM is fitted based on a partial least square (PLS) estimation. Also, we assess the satisfaction index with respect to gender, age, and major of scientists and engineers. Our study indicated that exemption from compulsory military service may not work but support for a better financial environment for science and engineering students appears to be the best long-term goal.