Conjoint analysis for recruiting high quality students for college education

The College Entrance Examination in Korea consists of four components: The College Scholastic Ability Test, the student’s high school academic record, an essay, and an interview. Each university has the freedom to assign varying weights to these four components but it is not allowed to consider different levels of various high schools on the reflection of student’s high school academic record. In this paper, we use conjoint analysis to find the way to assign the weights of those four components to effectively recruit the science high school students who have a high quality. We expect that the results of this paper will provide information useful for creating a College Entrance Examination policy that can be used to recruit competent students in Korea.