Author/Authors :
Habibzadeh، Mehdi نويسنده Department of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran , , Alizadeh Meshkani ، Fattaneh نويسنده Department of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran , , Hajipoor Shoshtari، Abdolhamid نويسنده Assistant Professor, Department of Business Management, Payame Nour University, POBox 3148834183, Tehran, Iran ,
Abstract :
Small and medium enterprises (SMEs) are believed the most important components of today’s businesses and they can boost the growth of economy. This paper presents an empirical investigation to identify and rank important factors influencing on entrepreneurial marketing to facilitate exports of SMEs. The study designs a questionnaire in Likert scale and distributes it among 387 randomly selected entrepreneurs who act as managers of some SMEs in city of Tehran, Iran. Cronbach alpha is calculated as 0.873, which is well above the acceptable level. Using principle component analysis, the study has determined four factors including competitive intelligence, competitive advantage, external factors and internal factors to facilitate the export of SMEs.
