Title of article
Effective Advertising: Understanding When How and Why Advertising Works. By Gerard J. Tellis. Thousand Oaks, CA: SAGE, 2004. 203 pp. ISBN 076192252 (hardcover), 0761922539 (paper). $69.95 (hardcover), $34.95 (paper).
Author/Authors
John N. Olsgaard، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
2
From page
541
To page
542
Journal title
Library and Information Science Research
Serial Year
2005
Journal title
Library and Information Science Research
Record number
238444
Link To Document