The impact of ethical climate of organization on marketing performance and organizational commitment

In today’s complicated, dynamic and very variable environment, companies need such design and strategies which can help them in daily improvement of their market’s performance. Because of such competitive environment, companies are able to survive which are not missed from the competition cycle and keep themselves consistent and along with variable and dynamic conditions of the competitive market. The aim of this study is to examine the ethical climate of the organization on the marketing performance and staff’s organizational commitment of the Isfahanʹs Mobarakeh Steel Company. The current study is applied in terms of purpose and is from the type of practical and is descriptive-survey in terms of its method. Because of being limited of the statistical society (76 persons), we examined all of the statistical society. The data collection tool is a questionnaire with 20 questions. Cronbach alpha is gained in the order for the related questions to the components of the organization’s ethical climate, marketing performance and organizational commitment and all of questionnaire is equal to 0.731, 0.782, 0.894 and 0.923.The hypothesis test is done by the Smart PLS software and the results showed that both hypotheses have direct and significant relationship with the organization’s ethical climate.