Study on Decision-Making Factors of Big Data Application in Enterprises: Using Company S as an Example

With vigorous development of global network community, smart phones and mobile devices, enterprises can rapidly collect various kinds of data from internal and external environments. How to discover valuable information and transform it into new business opportunities from big data which grow rapidly is an extremely important issue for current enterprises. This study treats Company S as the subject and tries to find the factors of big data application in enterprises by a modified Decision Making Trial and Evaluation Laboratory (DEMATEL) and perceived benefits ? perceived barriers relation matrix as reference for big data application and management of managers or marketing personnel in other organizations or related industry.