Guidelines for Sustainable Development of Nanglae Pineapple from Local Wisdom to Creative Economy

The objective of this article is to study the guidelines for the development of the Nanglae pineapple, which is the major economic crop of Chiangrai province and has been granted the geographical symbol of Nanglae, Muang, Chiangrai by the Department of Intellectual Property. A sustainable opportunity for the Nanglae pineapple has been achieved by combining sufficiency economy and creative economy concepts. The Eight, Ninth and Tenth National Economic and Social Development Plans of Thailand have adopted the philosophy of sufficiency economy to promote agriculture. The Eleventh National Economic and Social Development Plan (2012-2016), which is in use today, also adopts sufficiency economy to develop the country with an emphasis on human development to achieve strengthened economic and social security. The government provides fiscal budgets for research and development as well as encouragement of creative economy in every sector. The article ends by offering methods for sustainable development of the Nanglae pineapple and provides examples of products made from the pineapple that successfully utilise the principles of sufficiency economy and creative economy combined to enhance the quality of life of Nanglae farmers.