Title of article :
Internationalisation of Higher Education: Proposed Framework on International Students Satisfaction
Author/Authors :
Chong، Pui-Yee نويسنده ,
Issue Information :
فصلنامه با شماره پیاپی سال 2015
Abstract :
There are many dimensions in the internationalisation of higher education. One of the
dimensions is international students. This dimension has been given great emphasis by
many institutions for diverse reasons such as economy, while others are reputation and
ranking of the university. Universities around the globe undergo tremendous pressure due to
stiff competition both in terms of student enrolment and securing fund. All these have posed
a great challenge to universities to re-look into improving services and quality to attract
international students. Hence, universities need to carefully analyse key factors contributing
to international students’ satisfaction by developing strategies accordingly. Institutions need
to provide quality service and environment for international students to ensure that they are
satisfied with the services received while pursing their studies. Students who are satisfied
will help to attract more potential students to the institutions through increased student
loyalty, positive word of mouth (WOM) communication and image of the higher education
institutions (Arambewela, 2003; Arambewela & Hall, 2006). Based on the literature review,
this paper aims to present various factors contributing to international students’ satisfaction.
These factors are translated into variables to measure international students’ satisfaction,
which can be used as a guideline by higher education institutions.
Keywords :
higher education marketing , Students satisfaction , Internationalisation of higher education , international students’ satisfaction
Journal title :
Pertanika Journal of Social Sciences and Humanities (JSSH)
Journal title :
Pertanika Journal of Social Sciences and Humanities (JSSH)