• Title of article

    An Exploratory Introduction towards Internet Banking English

  • Author/Authors

    Casa?-Pitarch Ricardo نويسنده Universitat Jaume I

  • Pages
    15
  • From page
    102
  • Abstract
    The aim of research on language for specific purposes is to explain how particular forms of the language are used in any given context. Nowadays, banks need to offer their services and products via Internet in order to keep themselves competitive in the current globalized market, as it happens with any other industry or academic field. Therefore, research on specific language is necessary for any professional involved in that given particular area in order to understand and reproduce texts of the same nature. This paper introduces a bibliography review about the features that determine the language used by banks in their websites. This paper begins with the definitions of ‘bank’ and ‘banking’ and moves towards the principles of ‘Internet banking’, specifying some general and specific features of its particular language forms and most common uses. This introduction towards the language used by banks on the Internet is expected to be used as some basic guidelines for professionals interested in the field of banks and linguistics to deal with this variety of language for specific purposes.
  • Journal title
    Astroparticle Physics
  • Serial Year
    2016
  • Record number

    2408913