Author/Authors :
Firouzabadi, Ahmad University of Tehran , Safa, Shima University of Tehran
Abstract :
As the social world changes, we need new concepts to understand it. The most important change in recent centuries has been the historical increase of consumption. Lifestyle and basic cultural values have changed in Iranian villages in the past half century. In fact, in Iranian villages, some sort of "Iranian rural modernity" has emerged. Therefore we of the present study have first investigated the term of lifestyle and its indicators, and then by using qualitative and quantitative methods, they have measured the effects of the spread of the pistachio orchards on the lifestyle of the villagers in the two connected villages, Hasanabad and Khalilabad of Sirjan in Kerman Province. In this study, theories of sociologists Bourdieu and Giddensare used to study lifestyle, and Ronald Ingle hart and other sociologists’ to analyze generational replacement. In qualitative research method, we have used rapid rural assessment, participatory approach, and semi-structured interviews. Interviews transcend walk, group discussion, and mapping were among the techniques used in this study. In quantitative part, 440 people from three generations living in the villages were sampled at random Research findings show that consistent with Bourdieu's “distinction theory” economic capitalist associated with lifestyle as the main hypothesis of the research. But the greatest impact is related to generation. As Bourdieu's theory, economic status does not determine the lifestyle changes.
Keywords :
economic capital , lifestyle , generational changes , pistachio cultivation , Sirjan