Title of article
Data mining techniques for customer relationship management
Author/Authors
Chris Rygielski، نويسنده , , Jyun-Cheng Wang، نويسنده , , David C. Yen، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
20
From page
483
To page
502
Keywords
Customer relationship management (CRM) , Chi-square automated interaction detection (CHAID) , Neural networks , Data mining , privacy rights , Relationship marketing
Journal title
Technology in Society
Serial Year
2002
Journal title
Technology in Society
Record number
243268
Link To Document