Title of article :
Data mining techniques for customer relationship management
Author/Authors :
Chris Rygielski، نويسنده , , Jyun-Cheng Wang، نويسنده , , David C. Yen، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Keywords :
Customer relationship management (CRM) , Chi-square automated interaction detection (CHAID) , Neural networks , Data mining , privacy rights , Relationship marketing
Journal title :
Technology in Society
Journal title :
Technology in Society
