Author/Authors :
Arfaee, Masoumeh Department of Agriculture - Ashtian Branch, Islamic Azad University, Ashtian, Iran , Mirdamadi, Mehdi Department of Agriculture - Science and Research Branch, Islamic Azad University, Tehran, Iran , Farajollah Hosseini, Jamal Department of Agriculture - Science and Research Branch, Islamic Azad University, Tehran, Iran
Abstract :
The present study, aiming to investigate the factors affecting the promotion of small rural food industry marketing in Tehran, is done using questionnaires as its main tool. The questionnaires are completed through interviews with 160 managers from 133 companies in Tehran. We used SPSS software to analyze the data. The results showed that the marketing variables play the most important role in the promotion of livestock products marketing. Thus, by observing determination coefficient, it can be concluded that the variables in marketing agents account for about 48% of the variability belonging to the promotion of livestock products marketing.
Keywords :
promotion , marketing , food industry , rural industries , Tehran province
