Author/Authors :
Zand, Azita Agricultural Department - Islamshahr Branch, Islamic Azad University, Islamshahr, Iran , Mohammadi, Mohammad Agricultural Department - Islamshahr Branch, Islamic Azad University, Islamshahr, Iran , Ebrahimi Filouri, Mohamad Kamal Department of Agriculture - Islamshahr Branch, Islamic Azad University, Islamshahr, Iran
Abstract :
In this study, we try to evaluate the role of the ICT socio-economic factors in the palm dates marketing. The study is of an applied type and the method used is descriptive-correlational. Having used Cochran’s formula, a sample population of 144 members was selected. The statistical method used for this purpose is responding to the questionnaires. The Results of correlation between organizational electronic readiness of the experts and items of dates marketing shows that there is positive significant relationship between electronic readiness of the palm dates experts with the entire items of dates marketing except reducing the cost of selling and producing dates. The results of T test shows that there is significant difference between the items of electronic readiness based on sex at 1% and the items of creating market relationship, supplying and selling and reducing cost of producing and selling based on sex at 5%.
