Author/Authors :
Araghi, N. Department of Business Management - Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran , Nikoomaram, H. Department of Business Management - Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran , Ghaffari, F. Department of Economics, Faculty of Management and Economics - Science and Research Branch, Islamic Azad University, Tehran, Iran
Abstract :
This article studies the optimization of pricing decisions in a supply chain with different channels under different power structure. Three different channel will be considered here; these include: the decentralized, the semi-integrated, and the integrated channel. There are two types of power balance structures for both the decentralized and the semi-integrated channels. The first type is a leader_ follower power structure and the second type is an independent power structure.
Keywords :
pricing , Supply Chain Management , Game theory , Decision making , Optimization
