Explaining propagation of quasi neo classical style in contemporary buildings Case study: Tehran City Zone 1-3

Nowadays architecture and construction faced with kind of identity crisis in Iran. Owing to this crisis, city buildings from architecture and physical design perspective are not compatible with any of rich and noble Iranian Islamic architecture criteria. In addition, this type of architecture are incompatible with sustainable and energy saving architecture. Quasi neo classic style is one of this architecture with no identity appearances that is popular with the affluent class of society. This style that is wrong and incomplete impression of western classic and neo classic architecture has rapidly become popular in Iran’s wealthy areas specially north Tehran. Reaching to the architecture with identity is an important aspect in contemporary buildings in Tehran and the main purpose of this research studies is to explain how to propagate the quasi neo classic style in contemporary buildings. Therefore the aim of this research is applied science with qualitative data. The method of this research is based on grounded theory using library material including books, handouts, essays and internet. In these research theoretical subjects in western neo classical architecture, its emergence in Iran with advantages and disadvantages for identity and Iranians sustainable architecture has been studied.