Knowledge, Attitude and Practice of Iranian Population regarding Fast foods, Soft drinks, Salt and Oil: NUTRIKAP survey

Background: The aim of this study was to survey Knowledge, attitude and practice (KAP) of fast foods, soft drinks, salt and oil in urban and rural regions in Iran. In this cross–sectional study, 14,136 persons who was responsible for cooking in family participated from both rural and urban areas of 31 provinces of Iran (2011-2012). Methods: The sampling method was the single-stage cluster sampling with equal size clusters at households in each province. The data were gathered using a structured questionnaire covering demographic variables, knowledge, attitude and practice about fast foods, soft drinks, salt, and oil by interviewing qualified samples. Results: Households in urban areas had higher correct knowledge level and favorable attitude toward fast foods, soft drinks, salt and oil than households in rural areas. The consumption of sausage, junk food, soft drink and synthetic juice was higher in rural (p 0.05). While consumption of pizza, sandwich and nonalcoholic beverage was significantly higher among in urban regions (p 0.05). Respectively, solid and liquid oil were consumed frequently in rural and urban (p 0.05). In both of two areas, more than 95% of respondents stated to consume iodized salt (p=0.04). Conclusion: The results of our study indicated that the nutrition KAP of Iranian population was acceptable. It showed that earlier nutritional educations were effective and helpful.