Author/Authors :
Hamidizadeh, M Department - Shahid Beheshti University, Tehran , Hoseini, M Department - Shahid Beheshti University, Tehran , Akhavan, M Department - Shahid Beheshti University, Tehran , Shojaeefard, H Department - Shahid Beheshti University, Tehran
Abstract :
In order to achieve a successful new product, and certainly the successful implementation of a new product
into a company, it is necessary to have a structured and documented approach to New Product Development
(NPD), therefore providing a clear roadmap for the development of new products.New product development
is a multi-stage process. Many different models with a varying number of stages have been proposed in the
literature which in this paper are briefing them. This review highlights the NPD Models and process, from
concept to consumer, and aim to find the consist gap of different NPD’s models in order for a company to
succeed and use New products as a source for Competitive advantage.
