A Conceptual Model For Collaborative Commerce Technologies Adoption

The principle objective of this research is to develop a conceptual model to study the relationships between collaborative commerce tools adoption, collaborative supply chain implementations, service innovations and the competitive advantages gained by manufacturing companies in Hong Kong/China and Malaysia. One challenge for governments in these countries is to ensure that their manufacturing industry remains competitive globally. This paper presents the first stage of our study which aims to develop a conceptual model which will then be empirically tested to formulate strategies that companies and government in Hong Kong/China and Malaysia can use to improve their competitiveness. This study aims to bridge the gap in the existing studies in innovation and supply chain management by firstly focusing on collaboration in supply chain management, and secondly in the service