Prioritizing critical success factors of reverse logistics in Hamgam Khodro Asia

Today, the rapid increase of the industrial activities and uncontrolled consumption of natural resources cause environmental problems and interested companies in the activities that support sustainable environment. The primary concerns of reverse logistics are waste management, material recovery, part recovery and product recovery. This paper aims to prioritize critical success factors of reverse logistics in HAMGAM KHODRO ASIA. The results were obtained through a questionnaire from the toplevel managers and engineers that work in HAMGAM KHODRO ASIA. Results of case study show that critical success factors of expert and trained personnel, customer satisfaction, flexibility of system, financial advocate of managers and flexibility of management are the strength point of company. Weak points of this case study are environmental awareness, environmental issue, reduction in overall production cost, regularity issue and use of existing personnel.