Popularization of Science in Exercise, Nutrition and Lifestyle: A Successful Example of Science Communication in Iran

background: today, more than ever before we need to encourage people for behavior change toward healthy behaviors and active lifestyle. using the power of branding, we launched a health campaign to send out health messages to the population. objectives: the aim of this report was to present data from a new experience in science communication of health concerns for adults. methods: the “health and life” campaign covered different areas of physical, psychological, social and environmental health issues to promote an active lifestyle. generally, in monthly sessions, we presented 45 - minute talks by health experts on a specific health topic (e.g., smoking, healthy diet) and people with an interesting experience related to the topic were given a time to talk about their story. participants and lecturer’s information were gathered between january 2013 and july 2017 by on-site registration. results: until july 2017, a total of 54 events have been held with a total number of 41566 audiences. preliminary results indicated that 86-92 % of participants have reported a high level of satisfaction about the quality of health talk program. conclusions: through this paper,wepresented anewhealth campaign (health andlife campaign) that uses social marketing strategies to promote healthy lifestyle among a wide range of population.