Title of article
Integrating Management Accounting and Marketing in the Pursuit of Competitive advantage: the case for strategic management accounting
Author/Authors
Roslender، نويسنده , , Robin; Hart، نويسنده , , Susan J، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
23
From page
255
To page
277
Journal title
Critical Perspectives on Accounting
Serial Year
2002
Journal title
Critical Perspectives on Accounting
Record number
248070
Link To Document