Title of article :
Structuring a Pharmaceutical Parent Company Organization: A Value-Based Approach, The Case of TPICO
Author/Authors :
Peyrovan, Sanaz Depatment of Marketing and Sale -Daru Pakhsh Pharmaceutical Company,Tehran , Mohammadzadeh, Mehdi Department of Phamacoeconomics and Pharmacy Management - Faculty of Pharmacy -Shahid Beheshti Medical Science University, Tehran , Saeedi, Mohammad Reza Department of Management and Engineering - Institute of Technology at Linkoping University,Linkoping,Sweden , Dadfar, Hossein Department of Management and Engineering - Institute of Technology at Linkoping University,Linkoping, Sw
Abstract :
Todays, the parent company has a great role in managing and monitoring
subsidiaries and companies in promoting their industrial activities. But, the main
problem for pharmaceutical parent companies is the lack of clarity and confusion
of responsibilities between units. Successful parenting needs to create the element
of 'fit' between the ways parent operates – parent characteristics – and its business
characteristics. However, the main parent characteristic is the parent structure, and
restructuring is the main challenge in unstable pharmaceutical market. In fact, the
parent strategy should determine how value can be added to every organizational
structure and parent structure should be proportionate to its dominant value creation
strategy. The value drivers are very different in pharmaceutical industry regarding
the fast changing technology. The aim of this study is to explore an appropriate valuecreating
structure for the largest pharmaceutical parent company in Iran, Tamin
Pharmaceutical Investment Company (TPICO). This study concentrates on the
sources of value in this special domain and restructuring the parent company by
considering the dominant value-creating strategy and pharmaceutical value drivers.
Keywords :
Corporate strategy , Parent company structure , Pharmaceutical parent company structure , Value creation
Journal title :
Astroparticle Physics