Title of article :
Providing a Model of the Enterprise Market Capabilities with an Emphasis on Organizational Entrepreneurship
Author/Authors :
Hosseini Astaraei ، Fatemehsadat Department of Management - Islamic Azad University, Ali Abad Katoul Branch , shojaie ، Samereh Department of Management - Islamic Azad University, Ali Abad Katoul Branch , Saeidi ، Parviz Department of Management - Islamic Azad University, Ali Abad Katoul Branch , Mostaghimi ، Mahmood Reza Department of Management - Islamic Azad University, Ali Abad Katoul Branch
Abstract :
The aim of this study was to provide a model of the enterprise market capabilities with an emphasis on organizational innovation and entrepreneurship. This is a mixed (combining qualitativequantitative) research in terms of methodology. As well as, because this study intends to design the model, it is an exploratory research. An Indepth interview (12 experts) in the qualitative section and a questionnaire in the qualitative section were used. To analyze the data, SPSS and Smart PLS software were employed. The designed model revealed that the indices of the model of enterprise market capabilities with an organizational entrepreneurship approach can be classified into four categories of factors related to services products, factors related to customers, as well as factors related to sales and factors related to marketing. The rating findings of the factors showed that sales and marketing are at the highest levels, and products services and customers are in the next priorities, respectively.
Keywords :
Market Capabilities , Organizational Innovation and Entrepreneurship (OIE) , Municipalities of Golestan Province
Journal title :
Journal of System Management
Journal title :
Journal of System Management
