Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach

Today, the world faces a major problem called populationgrowth, one of the consequences of which is food shortages.Therefore, organic farming is considered as one of the mosteffective approaches to responding to the challenges facing humanbeings in realizing sustainable development. The purpose of thisresearch is to provide a comprehensive model of branding forsensory marketing based on an interview with 20 experiencedexperts and marketing proficient, aspects of model and variablesrelated to the use of MAXQDA software has been identified.Finally, based on the detected final criteria, the model is presentedbased on the data theory method. The results of open coding of thecollected qualitative data using the interviewing tool showed that86 open codes were identified among 331 concepts. Finally, 86 initial codes in the form of 18 categories of brand value, trust,brand awareness, marketing, brand image, knowledge and vision ofproduction and development, risk, performance, cultural factors ofconsumption, financial factors, process, competitive advantage,socio-ecological responsibility, role of Government organizations,customer requirements, brand identity, customer loyalty, productattributes, are identified.