Author/Authors :
HAQUE, Ahasanul Department of Business Administration - International Islamic University Malaysia - Kuala Lumpur, Malaysia , ANWAR, Naila Department of Business Administration - International Islamic University Malaysia - Kuala Lumpur, Malaysia , YASMIN, Farzana Faculty of Science - Lincoln University - Jalan Stadium - Kelana Jaya, Malaysia , TAROFDER, Arun KUMAR Faculty of Business Management and Professional Studies - Management and Science University - Selangor, Malaysia Section Shah Alam - Selangor Darul Ehsan, Malaysia , Hassan MAZIZ, Nazmul Mohammad School of Medicine - Perdana University - Jalan MAEPS - Perdana, Malaysia
Abstract :
Modern medication has proven to be effective in preventing and curing many types of illnesses and prolonging life of many people. However, as mod-ern medicines rely on the issuance of synthetic med-ications, they produce negative side effects that practically supersedes the advantages that one gains from using them. Therefore, consumers are in search of other types of medications particularly, alternative medicines. Individuals’ awareness of liv-ing a healthy lifestyle is the primary reason that has increased the worldwide demand for alternative medicines .
